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Our Story

The Idea

Relentless Rebel Apparel was a vision of mine for years in the making. When I was a kid, I knew early on that I was "Built Different" than the other kids around me. I didn't think like them. I was always thinking of who I would develop into and what I was going to do when I "grew up". I knew it wasn't going to be a 9 to 5, and I knew because of that, the road wasn't going to be an easy one. I thrived on that thought.

My first entrepreneurial endeavor began early in my college career. My friends were out chasing chicks, pouring beer bongs, and working anywhere they could get a job to earn a few bucks. Me, I was starting my first business. Working the same shitty jobs to earn the same few bucks. But those bucks went into my business.

That business failed. As did my next 10. When I graduated college, I "got a job". It sucked. And I was making good money too. More than any of my college friends. I bought my first house years before any of my friends or those in my circle. This wasn't for me.

Fast forward 10 years and I was married with 2 young kids. The 2 greatest joys in my life.

The Sign

Looking into the eyes of these two greatest gifts, I realized I couldn't keep going down a path I didn't believe in. I wasn't following my heart, my passion. I was just going through the motions. No more. If I was going to lead by example, I had to lead by example.

I took the risk, to not lose the chance. A business was born.

This sign hangs in my office. It's a daily reminder to never give up. To "Just Don't Quit". To chase my dreams and follow my heart, and lead by example. So one day, when I tell my children to chase their dreams, they'll listen to me, because I chased mine.

Cut From the Same Cloth

If you're like me, which I believe you are or you wouldn't be reading this, you have that same burning desire in you to succeed, to find your "why". To better yourself, better your family, and better this world.

We know it's not easy. Hell, I've been through a divorce, a faltering business, and multiple lawsuits at the same time. I remember thinking "Am I going to make it?" Am I going to come out on the other side? Am I going to be able to provide for my children? The struggle was real.

Fast Forward to Today: Relentless Rebel Apparel

While building this business, and growing it over the years, I’d write down phrases that came to me and post them on my wall. Motivational, inspiring, to the point, sayings that would keep me going.

1. Trust the Process

2. Just Don’t Quit

3. Take the Risk, or Lose the Chance

4. Be Relentless

These are only a few. Take a look around our store, and you’ll see these, and the countless other ones that have inspired me, inspired us, and inspired other Relentless Rebels just like yourself.

Persevere [verb] 1. continue in a course of action even in the face of difficulty.

We here at Relentless Rebel, at our core, believe in everyone’s ability to Persevere. We believe in your ability to Persevere. We believe in you!

Just Keep Going! Know, that all of us here at Relentless Rebel, work our ass off every single day to keep bringing our passion in pushing and motivating others to never give up on their dreams. We get one life, “Get Busy Livin, or Get Busy Dying”.

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Our Company

We are relentlessly passionate about creating products that are designed, printed, and shipped here in America. We believe in the quality and craftsmanship that comes from our country's workers, from our family of Relentless Rebels, and we're committed to providing them with opportunities to better themselves, and for you to better yourself.

Know that when you buy from us, you're not just buying a product--you're making an investment in yourself, you’re joining the Tribe, you are joining all of us Relentless Rebels in the relentless pursuit of a better life, freedom, and perseverance.

We believe that it's important to focus on the details when it comes to designing, manufacturing, printing, and shipping our apparel, which is why we test every product before it leaves our warehouse. This ensures that every item produced meets our high standard of quality control, so you can feel confident knowing that when you purchase something from us, it will live up to the same quality that you demand out of this life. It’s the same quality we demand out of this life.

Finally, we want you to know you’re a part of something bigger, like you belong here in the Tribe with us at Relentless Rebel.

Because of this desire for building a community and a lifestyle, we prioritize customer service whenever someone has a question or concern about their order or experience with us as a company. You buy from us; we ride with you.

We’ve got your back, literally.

Sincerely, Relentless Ryan

- Relentless Rebel Apparel

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