CCPA

 

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

Effective Date: January 2026

This Privacy Notice for California Residents (“Notice”) supplements the information contained in our Privacy Policy and applies solely to visitors, users, and customers who reside in the State of California (“consumers” or “you”).

Relentless Rebel Apparel, operated by Relentless Rebel LLC (“Relentless Rebel,” “we,” “us,” or “our”), adopts this Notice to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (“CCPA/CPRA”).

Any terms defined in the CCPA/CPRA have the same meaning when used in this Notice.

1. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked with a particular consumer or device (“Personal Information”).

Within the last twelve (12) months, we have collected the following categories of Personal Information:

  • Category A – Identifiers
    (e.g., name, alias, postal address, email address, IP address, account identifiers)
  • Category B – California Customer Records Information
    (e.g., billing address, phone number, payment details)
  • Category F – Internet or Network Activity
    (e.g., browsing history, search history, interactions with our website, ads, and emails)
  • Category G – Geolocation Data
    (approximate location derived from IP address)
  • Category K – Inferences
    (e.g., preferences, interests, purchase tendencies)

Sensitive Personal Information

We may collect limited Sensitive Personal Information, such as:

  • Account login credentials
  • Payment authentication information

We do not use or disclose Sensitive Personal Information for purposes other than those permitted by the CCPA/CPRA.

2. PERSONAL INFORMATION WE DO NOT COLLECT

Personal Information does not include:

  • Publicly available information from government records
  • Deidentified or aggregated consumer information
  • Information excluded from the scope of the CCPA/CPRA, including:
    • Health or medical information covered by HIPAA or CMIA
    • Information subject to the Fair Credit Reporting Act (FCRA), Gramm-Leach-Bliley Act (GLBA), or Driver’s Privacy Protection Act (DPPA)

3. SOURCES OF PERSONAL INFORMATION

We obtain Personal Information from the following categories of sources:

  • Directly from you (e.g., when you place an order, create an account, contact us)
  • Indirectly from you (e.g., through cookies, pixels, analytics, and site interactions)
  • From service providers and advertising partners

4. PURPOSES FOR COLLECTING AND USING PERSONAL INFORMATION

We may collect, use, and disclose Personal Information for one or more of the following business purposes:

  • To process and fulfill orders and transactions
  • To provide and maintain our website, products, and services
  • To create and manage customer accounts
  • To provide customer support and respond to inquiries
  • To personalize content, offers, and experiences
  • To process payments and prevent fraud
  • To conduct analytics, research, and product development
  • To send marketing and promotional communications
  • To comply with legal obligations and law enforcement requests

We do not use Personal Information for materially different purposes without providing notice.

5. DISCLOSURE OF PERSONAL INFORMATION FOR BUSINESS PURPOSES

We may disclose Personal Information to service providers and contractors for business purposes, subject to contractual obligations limiting their use.

Categories of third parties include:

  • Payment processors
  • Shipping and fulfillment providers
  • IT and hosting providers
  • Analytics and marketing providers
  • Customer support vendors

In the preceding 12 months, we have disclosed the following categories:

  • Category A – Identifiers
  • Category B – Customer Records
  • Category F – Internet Activity
  • Category G – Geolocation
  • Category K – Inferences

6. SALES AND SHARING OF PERSONAL INFORMATION

We do not sell Personal Information in exchange for money.

However, we may share Personal Information for cross-context behavioral advertising, such as through:

  • Advertising pixels
  • Analytics tools
  • Retargeting platforms

This may constitute “sharing” under the CCPA/CPRA.

You have the right to opt-out of the sale or sharing of your Personal Information.

To exercise this right, you may:

  • Click the “Do Not Sell or Share My Personal Information” link on our website
  • Contact us at: support@relentlessrebel.com

7. YOUR CALIFORNIA PRIVACY RIGHTS

You have the right to:

Right to Know / Access

Request information about:

  • Categories of Personal Information collected
  • Sources of Personal Information
  • Purposes for collection
  • Categories of third parties disclosed to
  • Specific pieces of Personal Information collected

Right to Delete

Request deletion of Personal Information, subject to legal exceptions.

Right to Correct

Request correction of inaccurate Personal Information.

Right to Opt-Out of Sale or Sharing

Direct us not to sell or share your Personal Information.

Right to Limit Use of Sensitive Personal Information

Limit use of Sensitive Personal Information to permitted purposes.

Right to Non-Discrimination

We will not discriminate against you for exercising your rights.

8. EXERCISING YOUR RIGHTS

To submit a verifiable consumer request, contact us at:

Email: support@relentlessrebel.com

Only you or an authorized agent may make a request on your behalf.

We may require verification of your identity before responding.

You may make:

  • Up to two (2) access requests per 12-month period
  • Unlimited deletion, correction, and opt-out requests

9. RESPONSE TIMING AND FORMAT

We will respond within 45 days of receiving your request.
If additional time is needed, we may extend up to 90 days with notice.

We will provide responses electronically or by mail, at your option.

We do not charge a fee unless a request is excessive or unfounded.

10. CHILDREN’S INFORMATION

We do not knowingly sell or share the Personal Information of consumers under 16 years of age without affirmative authorization.

11. RETENTION OF PERSONAL INFORMATION

We retain Personal Information only for as long as reasonably necessary to:

  • Fulfill the purposes described
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

12. CHANGES TO THIS NOTICE

We reserve the right to amend this Notice at any time.
When we make changes, we will update the Effective Date and post the revised Notice on our website.

13. CONTACT INFORMATION

If you have questions or wish to exercise your rights:

Relentless Rebel Apparel
Email: support@relentlessrebel.com