CCPA

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

Effective Date: December 20, 2022

This California Privacy Notice complements the information provided in our Privacy Policy and applies solely to all visitors and users who reside in the State of California (“consumers,” “your” or “you”). “We,” “us,” “our,” and “RELENTLESS REBEL APPAREL” refers to RELENTLESS REBEL LLC. We adopt this notice in good faith to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms used in this notice have the same meaning as defined in the CCPA.

INFORMATION WE COLLECT

The relentlessrebel.com website (the “Site”) collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). In particular, the Site has collected the following categories of Personal Information from its consumers within the last 12 months:

Category A: Identifiers.

Category B: California Customer Records personal information categories.

Category F: Internet or other similar network activity.

Category G: Geolocation data.

Category K. Inferences drawn from other Personal Information.

Personal Information does not include:

Publicly available information from government records.

Deidentified or aggregated consumer information.

Information excluded from the CCPA’s scope, like:

health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;

information collected as part of a clinical trial subject to the Federal Policy for the Protection of Human Subjects (also known as the Common rule) pursuant to good clinical practice guidelines issued by the International Council for Harmonisation or pursuant to human subject protection requirements of the U.S. Food and Drug Administration;

personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

We obtain the categories of Personal Information listed above from the following categories of sources:

Directly from you. For example, from forms you complete or products you purchase.

Indirectly from you. For example, from observing your activities on our Site.

USE OF PERSONAL INFORMATION

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

To fulfill or meet the reason you provided the information.

To provide, support, personalize, and develop our Site, products, and services.

To create, protect, maintain and customize your account with us.

To process your requests, purchases, transactions and prevent transactional fraud.

To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

To personalize your Site experience and provide you with relevant information.

For research, testing, analysis, and product development, including to build and improve our Site, products, and services.

To comply with applicable law, court order, or statutory regulations and to respond to law enforcement requests.

As described to you when collecting your Personal Information or as otherwise set forth in the CCPA. Also, if you submit feedback about your experience with our products, we may post that story on our Site or social media accounts, without identifying you by name or address.

SHARING AND DISCLOSURES OF PERSONAL INFORMATION FOR A BUSINESS PURPOSE

We may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep Personal Information confidential and not use it for any purpose except performing the contract.

We share your Personal Information with the following categories of third parties:

Subsidiaries and affiliates.

Contractors and service providers.

Third parties with whom we partner to offer products and promotions to you.

In the preceding 12 months, we have disclosed the following categories of Personal Information for a business purpose to the parties identified above:

Category A: Identifiers.

Category B: California Customer Records personal information categories.

Category F: Internet or other similar network activity.

Category G: Geolocation data.

Category K. Inferences drawn from other Personal Information.

SALES OF PERSONAL INFORMATION

In the preceding 12 months, we have not sold Personal Information.

YOUR RIGHTS AND CHOICES

This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that Relentless Rebel disclose certain information to you about our collection and use of your Personal Information over the preceding 12 months. Once we receive and confirm your verifiable consumer request, we will disclose the following to you:

The categories of Personal Information we have collected about you.

The categories of sources for the Personal Information we have collected about you.

Our business or commercial purpose for collecting or selling that Personal Information.

The categories of third parties with whom we share that Personal Information.

The specific pieces of Personal Information we collected about you (also called a data portability request).

If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:

sales, identifying the Personal Information categories that each category of recipient purchased; and

disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your Personal Information that we collect from you and saved, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

Complete the transaction for which we collected the personal information, provide as good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

Debug products to identify and repair errors that impair existing intended functionality.

Comply with a legal obligation.

Exercise of free speech to ensure the right of another consumer to exercise their free speech rights, or exercise other rights under the law.

Comply with the California Electronic Communications Privacy Act 

Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by email: support@relentlessrebel.com

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice for free within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.

Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily use-able and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

PERSONAL INFORMATION SALES OPT-OUT AND OPT-IN RIGHTS

If you are 16 years of age or older, you have the right to direct us to not sell your Personal Information at any time (the “right to opt-out”). We do not sell the Personal Information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer who is between 13 and 16 years of age. Consumers who opt-in to Personal Information sales may opt-out of future sales at any time.

NON-DISCRIMINATION

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by law, we will not:

Deny you goods or services.

Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

Provide you a different level or quality of goods or services.

Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives allowed by the CCPA that can result in different prices, rates, or quality levels. Any such financial incentive will contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

CHANGES TO OUR PRIVACY POLICY

The effective date of this notice is December 20th, 2022. Relentless Rebel Apparel reserves the right to amend this privacy notice at any time. When we make changes to this privacy notice, we will post the updated notice on the Site and update the notice’s effective date. 

CONTACT INFORMATION

If you have any questions or comments about this notice, or wish to exercise your rights under California law, please contact us at:

Email: support@relentlessrebel.com

Relentless Rebel Apparel 2023, ALL RIGHTS RESERVED.

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